Liebeck Morris, Inc. is a diverse management and problem-solving firm. We work in a variety of industries and segments, including but not limited to:
- Business Advisory
- Marketing & Branding
- Meeting & Conference Planning
Additionally, we constantly look for interesting opportunities to invest in and build strong organizations. Our areas of interest are varied but are focused on currently cash flow positive operating companies and in limited instances, fascinating startup opportunities.
A 15-year-old staffing company based in the Mid-Atlantic region of the U.S. asked us to advise them on growing their business. The Liebeck Morris team examined the client’s finance & administration, marketing & sales and operations. We also looked at the competitive landscape and used this information to design recommendations for adjusting operations and strategy. This led to a successful expansion in revenue, profit and market presence. Immediately after the 9/11 tragedy Liebeck Morris was re-engaged on an emergency basis to try to save a now-dying business. Within 30 days we provided aggressive recommendations that saw the business dramatically slim down on personnel and re-focus the target client emphasis. The company quickly returned to profitability.
20-year-old casual dining restaurant chain experienced eroding sales over a five-year period. Management decided to make a strategic shift in brand position but wanted to understand both current guests’ perceptions and opportunities within their trade areas. Our team designed and managed a focus group to test optional strategies. We worked with management to design and implement a new brand positioning and brand communication strategy integrating a combination of traditional media, social media, and digital marketing. Sales increased +22% in the first year and have remained positive each year since.
A new business was looking to create an expansion plan including franchise and corporate development. We were asked to design a research project to identify brand strengths and weaknesses, market opportunities matching existing location market demographics and economic characteristics and provide guidance on future expanded products. The project was concluded in 65 days and provided the basis for executive management to accelerate growth plans. The result saw the concept grow from 3 initial corporate locations to 60+ locations.
A trade association had operated annual conferences for years on a deficit basis. Prior planners had negotiated hotel contracts with significant attrition penalties, large deposit requirements and overly generous food & beverage orders. Within three months, Liebeck Morris renegotiated current conference contracts to reduce attrition penalties, deposit requirements were moved in line with customary levels and food & beverage orders were revised to reduce the risk of large over-ordering. Conferences immediately shifted to profitability and Liebeck Morris was contracted to plan future conferences.
A trade association client contracted to hold a conference in a Gulf Coast location during hurricane season. Upon assuming the engagement, Liebeck Morris recommended and secured convention cancellation insurance for the conference. Two months prior to the scheduled conference a major hurricane struck the host city, rendering the contracted hotels and convention center unusable. The cancellation insurance kicked in and the association did not incur substantial loss financially but was made whole. Net Impact: $1 million.
A for-profit corporation conducted a series of meetings and an annual conference for healthcare professionals each year. Liebeck Morris was engaged to plan and manage conferences and events, with oversight of site selection, contract negotiation, program content development, event marketing, registration, menu and audio visual planning, on-site management, and budget reconciliation. Within one year, a division that previously reported annual losses of $100,000+ reported a profit of $800,000.
Chris is a dynamic, experienced executive leader with 20 years of expertise in strategic planning, cross-functional operational management, and leadership development in diverse industries in both private and public sectors.
He has a proven track record in data-driven decision-making, regulatory compliance and fostering collaborative environments to achieve organizational goals. He also has demonstrated expertise in business development, branding & marketing, contract negotiations and cultivating strategic partnerships. Chris is a believer in creating a strong culture to sustain high-performing organizations.
Chris has held senior executive positions in a variety of industries in both public and private company environments. Most recently he was CEO of consulting firm On Brand Management & Media in Tampa, Florida. He previously was CEO at brand development company BrandStand Group in Washington, DC, concentrating on chain restaurant brands. He also was CEO at broadband services provider Prime Time Broadband in Orlando, Florida. Chris served as Senior Vice President for Space Media at aerospace company SPACEHAB in Washington, DC, President & CEO at NewsUSA in Washington, DC and President at NSE Radio Network in New York.
His background also includes serving as General Manager of radio station owner Lakes Country Communications, as a Producer for Space Shuttle Television at NASA’s Johnson Space Center in Houston, Texas, as a sportscaster for KHOU-TV in Houston, and as an on-air talent for radio stations in New York and Houston.
Bill Zaccheo has more than 25 years of senior management experience with global media companies where he has been responsible for all critical operating divisions.
Bill has gained a broad-reaching and in-depth knowledge of business development, operations, marketing, programming, sales and general management for both start-ups and established enterprises. He has supplemented his corporate experience through a broad range of high-level consulting projects in today’s explosive digital environment; the combination of which uniquely positions him at the forefront of today’s media sector as both a visionary and a seasoned executive.
Throughout his career, Bill has been at the cutting edge of new content and delivery systems. He championed one of the first efforts to stream video, both live and on-demand, via the Internet in 1998 with the multi-award winning ComedyNet.com. He was Senior Executive on the founding management team that created and launched E! Entertainment Television, the team that launched the NFL on ESPN, and the early rollouts of HBO and Cinemax. His efforts helped propel each network to become the marquee brands that they are today.
Most recently Bill Co-Founded and was CEO of WebVet, LLC a leading provider of news and information promoting the health and well-being of pets. WebVet is the first site of its kind to offer only ‘vet approved’ information to pet owners. With this strategy it was able to secure first ever relationships with the American Animal Hospital Association, Zoetis (formerly Pfizer Animal Health) and Elsevier. He remains on the company’s Board.
Steve McNeely has more than 30 years’ experience as a CEO and/or Chairman across a broad spectrum of portfolio companies and completing multiple successful turnarounds in both public and private companies, both domestic and international, as large as $8 billion. Steve has significant experience in media and advertising. He is currently Executive Chairman of LMA Radio Group and was a board member at Aegis Communications and at GE Capital’s Patrick Media Group.
Steve also has extensive private equity investment experience. He is Founder & Managing Partner at Tantara Capital Partners; was Managing Partner at PSM Equity Partners where along with Peter Ueberroth and private equity partners he invested in marketing, media, communications, advertising and sports properties. Steve’s background has included the purchase of Fairway Outdoor Advertising, President & CEO of HQ Global Holdings, board member at Chase Capital Group, and CEO of several portfolio companies held by private equity.
Steve is a graduate of the University of Kentucky, with post-graduate studies at Wharton and the University of Alabama. He is a former professional race car driver and Air Force pilot.
Frank Campagna is a seasoned aviation professional who rose through the ranks at American Airlines to become the Director of Onboard Services. With a wealth of experience in crew management and onboard services, Frank oversaw all facets of operations for the airlines’ Western operations and strategic direction for overall onboard services.
During his time at American Airlines, Frank achieved notable successes such as opening crew bases in multiple South American countries and developing the highly successful Mature Candidate Hiring program as well as the first buy on board Transcon services, which garnered national attention.
After several decades with American Airlines, Frank reinvented himself and founded along with 3 other partners, Fire and Ice Group, a company dedicated to providing emergency first responder services, feeding those involved in wildfires and major disasters, and managing remote oil field camps for Fortune 100 companies in Alaska.
Currently, Frank is active on the board of directors and consults in various aviation and disaster response areas. His wealth of experience and expertise has created opportunities to continue building and advising organizations on expansion and efficiencies.
Barb is a strategic, client-focused event sourcing and planning professional with over 20 years of experience executing more than 1,000 successful conferences. Her events have ranged from intimate gatherings of 20 attendees to large-scale conferences exceeding 2,500 participants.
Barb is an industry-recognized expert in hotel and vendor contract negotiation, consistently achieving substantial cost savings for clients through strategic re-negotiation. She is especially adept at securing robust contractual protections against cancellation and attrition risks.
Her expertise spans the full conference lifecycle—from optimizing sourcing operations to leading cross-functional planning teams—for a diverse portfolio of corporate, nonprofit, and government clients. Known for her speed, precision, and relationship-building skills, Barb consistently delivers tailored, on-brand meeting and event solutions that reduce both cost and time-to-source.
For 12 years, Barb served as Program Director and Director of Conferences at the Geoprofessional Business Association in Washington, DC. Her previous roles include positions with NeighborWorks America (Washington, DC), American Express (Brunswick, NJ), the Association of Millwork Distributors, National Contracts, Inc., and the University of South Florida College of Public Health (Tampa, FL) and the National Association of Housing and Redevelopment Officials (Washington, DC). Earlier in her career, she co-founded Conference & Meeting Consultants, Inc., a Washington, DC-based firm.
Barb has contributed to the profession as a panelist for Meeting Professionals International (MPI) and as an instructor in the Meeting/Event Certification Program at the University of South Florida.
She holds a Bachelor of Science degree in Business from Montclair State University.
Greg has been evolving his creative talents for more than 20 years servicing clients across multiple business sectors and non-profits.
He has been the chief designer for the Silver Diner restaurant brand in Washington, DC for 20 years as well as working with over two-dozen additional chain restaurant brands including Moe’s Southwest Grill, Restaurants Unlimited, Happy Joe’s Pizza, and Villa Enterprises.
He founded the highly-regarded Kauffman Design Company, developing award winning branding solutions for a range of start-up and well-established clients. Some of his clients served include Adidas, Affiliated Computer Services, Business Software Alliance, Comcast, Charter Communications, Dunlop Tires, ESPN, Muscular Dystrophy Association and Univision.
He also has served as Creative Director for restaurant consulting firms throughout the U.S. as well as working in-house for commercial print companies, corporate graphic design departments and several marketing firms.
Greg holds a BFA degree in Graphic design from SUNY Fredonia and is a previous board member of AIGA, the oldest and largest professional membership organization for design.